Client Requirement and Creative Intent

Client Requirement 

Client requirement is when the client has an idea that you follow. This is often used with commercial companies and for promotion on a product.


In this image, the photographer would have been told that the image is for a promotion of the products. 











Creative Intent

Creative intent is where you take an image where the idea has came from your own imagination, with the intention that others will like the image or that it will become successful.











These images are by Gregory Crewdson, his photographs are normally in small towns in America. They are very dramatic, cinematic and eye catching. They sometimes feature disturbing and surreal events, to achieve these fascinating results he uses a large crew and they are often elaborately staged and lit